The conference will focus on anti-counterfeiting strategies and effective solutions in the global campaign against counterfeit.

Who is the PHARMACON for?

PHARMACON will gather pharmaceutical manufacturers and distributors, public health and regulatory affairs professionals, wholesalers, anti-counterfeiting technology and service suppliers, quality assurance and quality control managers, R&D personnel, consultants, lawyers, pharmaceutical packaging professionals, designers, PR, marketing and branding professionals.

Some of the topics which will be covered at the PHARMACON conference include:

•   How to recognize a counterfeit medicine?
•   Who controls production and distribution of medicines?
•   How to fight against counterfeiters?
•   Will bar code tags prevent counterfeiting medicines?
•   How to control medicine sales over the internet?
•   How to protect your brand?
•   What is the role of package design?
•   How to develop a successful PR strategy in crisis management?
•   What is the impact of counterfeit medicines on pharmaceutical companies'     
    profit?